More Strategy Is Making This Worse

There's a version of strategy that helps you make decisions. And there's a version that becomes a layer between you and the decision you need to make. Most stuck founders are deep in the second version and don't know it.

In this episode, Veronica makes the case that more strategy, past a certain point, creates more distance from the actual constraint — and what to do instead.

Topics covered:

• What strategy is actually supposed to produce (and how to tell when it isn't)
• The mechanism by which good strategy becomes distance
• Three types of founders this shows up for, and how it looks different in each case
• Why more information doesn't make the hard decisions easier
• What actually creates proximity to the real constraint

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