"It's an unbelievable feeling when a stranger buys your product more than once. It just is." – Kate Assaraf, Founder & CEO of Dip.

Kate is a boundary-pushing founder and CEO of Dip, the waterless beauty brand making high-performance hair care a whole lot more sustainable — and a whole lot more fun.

Kate’s story is equal parts grit, creativity, and Jersey-girl edge. We talk about what it takes to truly disrupt the beauty industry, her collaboration with the band Guster, championing local refill stores, and how she balances being a CEO with being a human.

We also dive into:

💧 Why Dip is built on effectiveness first, eco-second (because you have to want to use it).

🎶 How a rock band got involved in her mission to reduce waste.

🌿 The art of making sustainability irresistible.

💬 Using customer feedbac ...