Who are the key solar buyers and how do they purchase?

• DIY Buyers: Budget-conscious, independent homeowners who research and buy online.
• C&I Buyers: Corporates with ESG/tax goals. Engage EPCs, use custom financing, and require long decision cycles.
• DG Buyers: Mid-size buyers (250 kW–200 MW) using RFPs and broker networks. Seek volume pricing and performance guarantees.
• Utility-Scale: IPPs and utilities buying in multi-megawatt volumes. Focus on price, bankability, and LCOEs.
• Community Solar Developers: Serve renters and condos with no upfront costs, relying on local engagement. DIY and residential buyers move fastest online; utility buyers demand direct negotiation and rarely ...