Breaking Down The Breakdown: A Grand Experiment in Branded Podcasts

“You either die a hero, or you live long enough to see yourself become the villain.” Aaron Eckhart’s version of Harvey Dent said that in Christopher Nolan’s penultimate Batman film, The Dark Knight.

Since its release in 2008, that quote has been referenced and misappropriated to fit situations because, let’s be honest, it’s a cool quote.

Well, you can add another reference to the pile because it’s the first quote that came to mind when I thought about prolific podcaster Matt Medeiros: “You either podfade or you podcast long enough to try every format.”

Matt has certainly been around the block. He had perhaps the first popular WordPress business podcast, The Matt Report. He has a short-form news podcast called