In Episode 24 of The Solar Power Hour, host William Grant sits down with Mick Coluccio from Aspire Contracting to talk about something bigger than solar or roofing—how to build a company that scales without losing its soul.

Mick shares his origin story of coming into roofing broke, learning the hard way, and building a team that produced millions—then realizing the industry’s biggest flaw: most companies “train their future competition” and create burnout, drama, and churn. Instead of fighting it,

Aspire is rolling out a shared-ownership expansion model that gives project managers a real path to equity and leadership—paired with radical transparency, open-book numbers, and “all teams” meetings where issues get put on the board and solved fast.

William connects the dots to solar: recruiting in today’s market, why younger reps  ...