HIGHLIGHTS

[3:06] Being a business owner with a sales background

[6:59] Getting people onboard in your company - what you can do as CEO

[10:50] Building the sales organization in your company

[20:41] Supporting sales and the CEO's growing role

[25:51] Making your customer feel important, secure and happy

[31:00] Hiring outside help to communicate more freely in the office

QUOTES

[6:30]  “It's really useful to have a sales background starting a company, at first you are not just selling a product, you're selling for people to join a company”

[7:00]  "If you're a CEO you better be good at sales and telling your stories if you want others to come to your company right now"

[12:56]  "You do need to have experience with hiring sales people and i ...