Hiring the right sales leader is something that every CEO has challenges with, so this episode of the Sales Talk for CEOs podcast is a great opportunity to improve your strategy and avoid some common mistakes. By hiring the right sales leader for your company, you’ll be able to build the kind of sales organization that really supports your business, and that allows you, as CEO, to take on the role of strategist, evangelist, and thought leader.

The perfect guest for this topic is Elay Cohen, CEO and co-founder of SalesHood, a sales enablement platform. The role Elay has taken in sales is the role I hope all CEOs can get to. But there were some bumps along the road to getting there, which is why Elay is openly sharing some of the lessons he learned while trying to find the right sales leader, so you can avoid the same mistakes.