Can you imagine saying goodbye to confusing spreadsheets and emails that track partner relationships and sales?

Imagine the possibility of your team instantly identifying sales opportunities in your partners' networks? 

Cassandra Gholston, CEO of PartnerTap,  joined me on the podcast to share her journey building a data sharing application that allows companies to leverage the strengths of their partners and expand their reach into new markets. She also shares how she overcame startup challenges in implementation and marketing and built a thriving revenue team.

Cassandra recounted those early days saying, "We started to understand the difference between mercenary sales and missionary sales. And this was missionary sales."

Chapters

05:36 Referral selling is important.

22:29 CEOs can t ...