The CEO's role in sales is vital to the growth and success of any company. But many are unclear on what that role should be. In this episode, Alice outlines clearly 3 roles the CEO needs to consider.

The CEOs role with existing customers and prospects 

The CEOs role as an evangelist 

The CEOs role on social media 

Alice starts by talking about the role with existing customers. Typically, the CEO only gets involved when there is a problem. By focusing on building strong relationships with the customer’s CEO or other high-level leaders and being proactive you have a greater opportunity to ensure things go well. She suggests writing notes of thanks, holding events, and making videos. She notes that you can’t do this for all customers and that the sales leader and team should prepare a list showing where your efforts will have ...