Applying B2C marketing psychology to B2B SaaS with Pierre Touzeau @Claap

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #34, Anna Nadeina talks with Pierre, founder of Claap, an AI Meeting Automation Platform for Sales.

----------Episode's Chapters--------------

00:00 - Introduction to Claap

08:41 - The Evolution of Clap: From Asynchronous Meetings to Sales Automation

11:44 - Marketing Strategies: B2C vs B2B

17:16 - The Decision to Raise Funds: Insights and Experiences

25:16 - Integrating AI into Sales Processes

29:50 - Reflections on Wins and Failures

Claap -