How to sell SaaS to developers with Roy Tomeij @AppSignal

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #6, Anna Nadeina talks with Roy, founder and CEO of AppSignal, an all-in-one monitoring product designed for developers.

-----------Episode's Chapters-------------

00:00 - Introduction and Overview

01:59 - Selling to Developers: The AppSignal Approach

08:01 - Building a No-Asshole Company: Prioritizing Customer Satisfaction

12:41 - Marketing Strategies: Content, Events, and Community

19:24 - Sustainable Growth and Mental Health in Business

25:35 - The Supportive Ruby on Rails Community ...