In this episode of Ready Set Exec, hosts John and Patrick sit down with Laura Patterson (President of VisionEdge Marketing and creator of Accelance®) to break down the exact frameworks required to measure true marketing ROI. Drawing from over two decades of experience, Laura exposes the reality of the modern "data deluge," why million-dollar PowerBI dashboards fail, and the critical difference between a vanity metric and a true KPI. For executives struggling to prove marketing's value to the board or navigating the risks of AI customer service, this data-driven masterclass is mandatory listening.

Key Takeaways:

1. How to measure true marketing ROI and build a genuinely customer-centric organization.
2. The modern "data deluge" and why million-dollar PowerBI dashboards are abandoned in 30 days.