In this episode of Psyche of Sales, Johnny sits down with Sam Lloyd, a partner at McGrath Real Estate Lower North Shore Group and recent John McGrath Award winner. Sam shares his 12-year journey in real estate, from starting as an assistant to becoming one of the top agents in his market, discussing the realities of building a successful career through patience, discipline, and genuine client relationships.

Together, they cover:

• Playing the long game | Investing years in learning the craft before stepping out alone, with patience as a career advantage.

• Understanding the industry | Seeing past the low barrier to entry and recognising the depth of work real success requires.

• Building mastery through buyers | Sharpening judgment and negotiation by spend ...