In this episode, I’m giving you a behind-the-scenes look at my brand new event marketing website and the strategy behind it. Instead of just teaching theory, I’m walking you through what I’ve actually been building, how I structured my funnel, and the decisions I made along the way.

Main Takeaways:

• How I structured my website for conversions, not just content
• Why I’m focusing on evergreen content instead of constant posting
• The full funnel: guides → lead magnet → workshop → main offer
• How I’m using the Event Profit Calculator to generate leads
• My strategy behind the Profitable Event Framework workshop
• Why I built my offer first and worked backwards
• How I’m using real testimonials and past events to build authority

If you’ve ever felt like y ...