As the co-owner of Paris Jewellers Canada, a family-run business started by her Vietnamese immigrant parents in 1987, Chau Lui has turned heritage into a mission. With over 23 stores across the country, the brand is known not just for its sparkle, but for its story—a story that began with her mother, who didn’t speak English, relying on a Vietnamese-to-English dictionary to serve her first customers. Today, that same dictionary—a symbol of perseverance, identity, and the quiet strength behind every success story—is on display in the flagship showroom of her latest brand, CELI.

CELI is a modern fine jewelry brand that marks the next chapter in her journey—rooted in heritage, elevated in design, and deeply personal. Where Paris Jewellers reflects her family’s immigrant beginnings, CELI represents a bold step forward: a brand built  ...