It’s a new year—and for K–12 EdTech teams, 2026 is not the year to “do more.” It’s the year to get sharper.

In this episode of K–12 EdTech Connection, Peter Polygalov (EdWave Marketing) and John Faig (K–12 tech director) build a practical planning framework for founders and lean teams who want clarity, traction, and repeatable momentum—without wasting months on channels that don’t convert.

You’ll learn how to set the right success metrics based on your stage, pressure-test your ICP before you spend a dollar, and run a simple two-week learning loop that forces real progress.

What we cover

• What outcome you actually need this semester (and how it changes for early vs late-stage teams)
• The 6-question ICP + GTM risk checklist (cla ...