Retail Innovation, Branding & Experiential Learning | Dr. Amy Shane-Nichols on Consumer Behavior

Join host Dr. Eulanda Sanders on Innovation Insights for an inspiring conversation with Dr. Amy Shane-Nichols, an educator, leader, and innovator with over three decades of experience in retail, brand management, and academia. From her early career in department stores and Harley-Davidson retail leadership to her current role at the University of Wyoming, Dr. Nichols shares how her journey shaped her expertise in consumer behavior, branding, product development, and experiential learning.

⚫In this episode, you will learn about:

◾The evolution of retail and the rise of experiential shopping

◾Insights into brand identity, consumer loyalty, and symbolic expression through dress ◾The influence of technology, e-commerce, and AI in retail and branding

◾Building and mentoring strong teams with compassion and innovation ...