In this episode of Hospitality Next, Sal sits down with Emmanuel Arroyo, global wellness leader at Rosewood Hotel Group, to explore how wellness is evolving from a spa offering into a defining pillar of luxury hospitality. From designing holistic guest journeys to leveraging data, personalization, and cultural authenticity, Emmanuel shares how leading brands are rethinking wellness experiences to drive deeper connection, loyalty, and long-term value. Tune in for a forward-looking conversation on leadership, innovation, and what the next era of wellness travel looks like heading into 2026.