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Can the tactics of influence be both ethical and effective? This episode features Bass Wouters, the CEO and co-founder of the Cialdini Institute, and author of the thought-provoking book "Online Influence."

Join me, Mike Vera, as we delve into the mechanics of persuasion and the ethics that surround it. What tools and tactics does Bass Wouters utilize to foster positive change in individuals and businesses? How does he navigate the ethical tightrope of influence, especially in areas directly impacting health?

This isn't just an intellectual exercise; it's a practical guide. Whether you're a fellow health coach wrestling with the ethics of persuasion or a critical thinker interested in the dynamics of infl ...