Most marketing leaders are still focusing on the same strategy: rank in the top 10, drive clicks, and convert traffic. But there's a problem with this: traffic isn't showing up the same way anymore.

In this episode of Get Discovered, host Joe Walsh sits down with Tom Capper, Senior Search Scientist at Moz, to dig into what the data actually shows about the AI discovery shift.

What you'll learn in this episode:

- Why SEO has always been a brand channel, but why this matters more now

- Why digital PR has become one of the highest-leverage moves you can make for AI search visibility

- How to think about citations (hint: they shouldn't be a core KPI)

- What original research gives you that no other content strategy can

- Tom's thoughts on Google vs. OpenAI

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