The rules of search are being rewritten in real-time... but most businesses are still playing by the old SEO playbook.

In the first episode of our second season, Klaus Schremser, co-founder of Otterly AI, joins host Joe Walsh to discuss the AI search challenges that brands are facing today.

Klaus helps companies understand how they show up in AI search platforms like ChatGPT, Perplexity, and Google AI Overviews. He analyzes AI search visibility for hundreds of brands around the world, while navigating the same challenges with his own company, too.

What to expect from this episode:

• Why ranking #1 on Google doesn't guarantee AI visibility anymore
• Which SEO metrics are losing power
• Which metrics to focus on instead for AI search visibility
• How a $250 Wikipedia entry dramatically  ...