What does it really mean to treat your writing as a business?

In this episode, I’m joined by bestselling author and entrepreneur Joanna Penn to explore how writers can build a sustainable writing business without losing their creative spark.

If you want to move from hobbyist to professional author, this conversation breaks down what a real author business looks like — from mindset shifts to practical systems.

We cover:

• What a writing business actually is (and why most authors get this wrong)
• How to balance writing as a business without burnout or overwhelm
• How to get inside your reader’s head and clearly define your target audience
• The essential steps to kickstart your author business today
• Direct book selling, special editions, and owning your cust ...