This week on Classically/Speaking, Nicholas and Sam break down two of the biggest cultural shifts happening in the classical world: the viral explosion of orchestral content on TikTok and YouTube, and the global resurgence of cinematic film scores.

From meme-worthy Mahler moments to packed arenas for Hans Zimmer and Classical-Pop crossover sensation...Rosalia, classical music is reaching new audiences in ways nobody predicted. Nicholas unpacks the digital trends driving orchestras into the spotlight, while Sam explores why film, TV, and video-game scores have become the primary gateway into orchestral music for Gen Z and Millennials.

Together, they dive into:

• Why orchestras are suddenly going viral
• How short-form video is reshaping musical discovery
• The rise of cinematic scores in streaming culture