Video is a powerful marketing tool. Yet B2B marketers often struggle to develop a clear strategy for using video. The tactics can feel daunting too. What types of videos should we make? What types of topics best lend themselves to video? What if our staff is nervous about being in front of the camera? How do we get the best ROI?

To address these questions, we sat down with Robert Weiss, the executive producer and director of MultiVision Digital, a video production and video marketing company. Robert has produced over 1700 marketing videos that have helped clients increase sales, create lead generation, improve SEO rankings, and increase both awareness and client loyalty.

We discussed:

· What video does better than other marketing tools

· The value of video for building the know-like-and-trust factor

· What mak ...