In this week’s Rich Girl Rundown, Kate and Ada are back breaking down the brand moves, cultural shifts, and billion-dollar strategies shaping what’s next.

First, Sephora enters Formula 1 through a partnership with F1 Academy, and it’s not just about beauty. With women now making up a growing share of the F1 fanbase, this move signals a much bigger shift in where brands are finding relevance, influence, and future growth.

Then, Nike teams up with Louis Theroux to promote Air Max, just days before his “Manosphere” documentary drops on Netflix. We unpack whether Nike is trolling internet masculinity culture… or mastering attention in real time.

And finally, Quince quietly builds a $10+ billion brand by rethinking luxury altogether. With a manufacturer-to-consumer model, “luxury for less” positioning, and lawsuits from legacy brands ...