Mastering Outsourcing: Strategies to Scale, Boost Business Profit & Efficiency

Wayne Zell is joined by Kirsten Graham to explore the essentials of outsourcing for small businesses. Key Points include:

- Outsourcing can significantly reduce costs and increase profit margins by leveraging global talent for tasks such as bookkeeping, software management, and marketing.

- Business owners should focus on hiring for specific skill sets rather than searching for a "magic unicorn" who can do everything, ensuring the right person is in the right role.

- Effective documentation and the creation of standard operating procedures (SOPs) are crucial for maintaining business continuity and building value into your business.

They delve into the roles and origins of virtual assistance, addressing privacy concerns and challenges with bookkeeping and CRM. The discussion highlights software integration for business mana ...