Gail McDonald sits down with sisters Daria and Shawna Balas, the powerhouse founders behind SHE-Canada, a coast-to-coast platform built to support, celebrate, and elevate women-led businesses. What began as a simple acronym, Support Her Enterprise, has grown into a national movement giving women greater visibility, confidence, and community in entrepreneurship.

In this heartfelt conversation, Gail, Daria, and Shawna explore the real experiences of women in business: navigating confidence gaps, strengthening self-esteem, finding belonging, and rising together through mutual support. They discuss the challenges women face in accessing funding, building networks, and being taken seriously, and how SHE-Canada is breaking down those barriers through co-op marketing, a national directory, digital magazines, and genuine community-building.