In this episode of Behind the Future, we sit down with Holly, the Head of Growth at a global agency, to discuss how she built a successful marketing career after originally feeling like school didn't suit her. If you are a student in Year 12 or 13 and aren't sure if university is the right path, or if you feel pressured by parents to choose a specific degree, Holly’s journey offers the perfect perspective on finding your own lane.

We dive deep into the world of performance marketing and PPC (Pay-Per-Click). Holly explains how she transitioned from studying Event Management to falling in love with the psychology behind data. She shares how she overcame a fear of maths to use data as a tool for understanding human behaviour, eventually leading her to manage global teams.

For students looking for their first breakthrough, Holly provides  ...