What does it take to make money selling honey? It's Marketing 101 for beekeepers!

This episode of Bee Love Beekeeping features an interview with Danielle Brooks, whose experience turning a small beekeeping hobby into a real honey business, is full of invaluable information for all beekeepers.

Most beekeepers undervalue their product and underestimate the importance of knowing who they're selling to. Brooke draws on her background in photography and communications to talk about storytelling as a sales tool: knowing your honey's origin, its seasonal character, and the beekeepers behind it gives you something to say that a generic jar simply can't.

Her advice applies whether you have two hives or twenty — start with your audience, build a brand that speaks to them, price your product honestly from the start, and treat every s ...