Ben Munroe (APAC CMO, Cloudflare) joins Anol Bhattacharya to explore how AI is fundamentally reshaping account-based marketing (ABM) and the modern buyer’s journey. In this conversation, they cover industrial-scale personalization, the rise of the CTMO (Chief Tech Marketing Officer), and why the future belongs to marketers who experiment, build, and adapt. No fluff, no echo chambers. Just real talk on what’s working, what isn’t, and how to lead human + AI teams through rapid change.