From Work Slop to Agentic AI: Making Sense of the Latest Marketing AI Tools

Artificially Intelligent Marketing di Paul Avery and Martin Broadhurst

Note sull'episodio

In this episode of Artificially Intelligent Marketing, Martin Broadhurst and Paul Avery reunite to explore how AI has transformed marketing over the past 18 months. They cover reasoning models, agentic automation, Microsoft Copilot’s evolution, open vs closed-source AI, and the rise of AI-powered hardware—sharing real-world insights and examples from their work.

Major Evolutions in AI for Marketers

  • Reflection on the rapid progress of AI tools and models
  • Overview of major shifts since the last episode
  • How marketers are adapting to new AI capabilities

AI Reasoning Models

  • Difference between chain-of-thought prompting and modern reasoning models
  • Improvements in accuracy and reduced hallucinations
  • Trade-offs between speed and reasoning depth
  • Groq CEO’s insights on ... 
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