As a podcaster, you know it takes time and dedication to create great episodes. Whether you’re creating a podcast for business, or you’re just doing it for fun, one thing remains the same – we all want more listeners!
So how should you repurpose your podcast, and how exactly will this benefit you?
When you repurpose your podcast into other pieces of content, you create more ways for your audience to find you. Repurposing your podcast also helps establishes you as an expert/authority in your niche. Also, more listeners can mean more sponsors and money from advertisers.
Now that you understand why you should be repurposing your podcast, let’s jump into 5 ways you can easily do it.
1. Create Blog Posts
This is perhaps the best way to repurpose your podcast content. Why? Transcribing, embedding an audio player, and publishing your episodes on your website provides your episodes with another opportunity to surface and get traffic from Google.
Start by transcribing your episode’s audio file, then make that post SEO friendly by performing keyword research and optimizing your titles, headings and writing a compelling description.
Embed an audio player for your episode and additionally add a link back to your podcast episode in the post. To maximize this traffic, be sure t0 ask your visitors to subscribe to your email list and podcast!
Some podcasters produce such long episodes they find they can create multiple blog posts from one episode. Others feel it’s best to have all of the content from one episode in a single post. It’s up to you how you go about doing this, however.
💡 Pro Tip: Create show notes for your episodes in addition to your blog posts.
Creating show notes allows you to let your audience know the highlights of what they will get out of listening to your episodes.
Some people even opt to make their show notes time stamps of where these highlights are so that if people are in a hurry, they can skip to the main things they are looking for.
A great example of this is Amy Porterfield’s podcast Online Marketing Made Easy:
2. Use Clips and Quotes for Social Media
Create memes and images with text overlays using some of the best quotes from your podcast to share on Instagram, Facebook, Twitter, LinkedIn, and TikTok. If you’re quoting a guest on your show, be sure to tag them as well so they can reshare with their followers.
You can also create an audiogram which is a short snippet (soundbite) of your full episode. Was there something memorable, noteworthy, or shocking that will help attract interest for your episode? If so, audiograms are a great tool for repurposing your episode.
Another great way to repurpose content across your social channels is to design infographics of your best episodes. Infographics are incredibly effective for marketing and promoting your podcast as they are visually engaging.
Not sure how to make an infographic? You can use a free account on Canva to create infograhics that highlight key points of your episodes.
To learn more, check out this post on A Beginners’ Guide to Audiograms.
Below is a great example of an audiogram from John Lee Dumas that he’s promoting on Instagram:
Another great way to repurpose content for social media is to design infographics of your best episodes. Infographics are incredibly effective for marketing and promoting your podcast.
If you need help creating an engaging infographic, try Canva.com.
3. Create YouTube Videos
Many podcasters film themselves as they record their podcasts and simply use that video as their YouTube Content. Others create YouTube videos based on the content they produce in their podcast episodes, while others use audio snippets and slide shows to create short videos.
However you decided to repurpose your content, having your episodes on YouTube is a great way to increase visibility and get discovered.
Simply Podlogical is a great example of a podcast that films their podcast recording sessions:
Not only do they release these videos on one channel, they have created highlight videos of these episodes for a second channel called “SimplyPodLogical Highlights” giving them even more content for one recording session!
Some podcasters will film YouTube videos based on the content they produce in their podcast episodes, while others will use audio snippets and slideshows to create short videos.
💡 Pro Tip: Don’t forget to include links to your website, your podcast, and your social media handles in your video description!
4. Newsletters and Email Campaigns
If you already have an email list, or even if you’re just starting to build one, you can repurpose your episodes as a newsletter or eblast.
Pull the best quotes, facts, and truth bombs from your shows, add some graphics, a link to your podcast/episode and voila! You have another way to stay top-of-mind and let your fans know about your new episodes!
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5. Write an eBook/ Develop a Course
Once you have several podcast episodes under your belt, you’ll start to feel like the expert that you are. Why not repackage all that brilliance into one eBook or digital course to give your audience another way to consume your content, and give yourself a new source of revenue?
Author and life hacker Tim Ferriss famously did this with his book Tools of Titans. He quite literally repurposed more than 200 podcast interviews into a monster book. While he said that it featured a lot of content that was new, he was already putting in the work by doing the interviews, and took the stuff that didn’t make it on-air, along with a bunch of what did, and created a massive resource for his audience. You can too!
6. Repurpose in Reverse
If you’re already sharing amazing content on your website, in your email list, on social media, etc., you can repurpose that content into new podcast episode ideas as well.
In fact, don’t stop there! Take your webinars, your courses, your eBooks, your blog posts, and any other content you’ve developed and see if there is a way to turn them into new podcast episodes.
Ready, Set ... Repurpose!
You have so much content just waiting to be repackaged and shared with the world. Repurposing your podcast means more visibility and more opportunity to reach new fans. You already did the work – it’s time to maximize your efforts and grow your show by working smart.