It takes a lot of energy to create podcast content. Whether you’re creating a podcast for business or pleasure, one thing remains the same – we all want more listeners. That’s one of the many reasons why you should be repurposing your podcast into other content – to get more in return for your efforts.
The question is, how should you repurpose your podcast, and how exactly will this benefit you? We’ll start with the easiest answer first. When you repurpose your podcast into other pieces of content, you create more ways for your potential audience to find you. If your ultimate goal is to make sales or make money from advertising and sponsorships, more listeners can mean more money in your pocket.
Another great reason for repurposing your podcast is that it establishes you as an expert/authority in your niche. When you explore a subject from many different angles, and you keep popping up in news feeds, people begin to link your name with your subject. As your authority and clout grow, you’ll be that much more likely to be able to capitalize on your knowledge.
Now that you understand why you should be repurposing your podcast content, let’s get into 5 ways you should go about doing it.
1. Create Blog Posts
This is perhaps the best way to reuse your podcast content. Why? Three letters important letters – S. E. O.
Odds are you already know what SEO is, but in case you don’t – perhaps MOZ said it best when the explained, “SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”
Have the audio file of your podcast transcribed, and you instantly have a nice base for a blog post. The best way to then make that post SEO friendly is to research the keywords you would like to rank for, and then weave them into your blog post. We recommend MOZ’s post on keyword research to determine how to best go about finding the right keywords for your website.
Add a link to your podcast episode in the post for visitors to download to give them the option of listening instead of reading. Then, ask them to subscribe to your email list and podcast for more content.
Some podcasters produce such long episodes they find they can create multiple blog posts from one episode. Others feel it’s best to have all of the content from one episode in a single post. It’s up to you how you go about doing this, however.
2. Use Clips and Quotes for Social Media
Create memes and images with text overlays with some of the best quotes from your podcast to share on Instagram, Facebook, Twitter, and LinkedIn.
Develop audiograms for social media as well. Audiograms are short snippets of your full episode. The Podcast Host explains, “It’s a combination of visual art, a sound wave, an audio track, and, at best, transcription of the dialogue.” They have a great post called A Beginners’ Guide to Audiograms, and in it, they cover how to create them.
Create show notes for your episodes in addition to your blog posts.
3. Produce YouTube Videos
Some podcasters are filming themselves as they record their podcasts and simply using that video as their YouTube Content. Others actually film YouTube videos based on the content they produce in their podcast episodes. Then, there are others still who will use audio snippets and slide shows to create short videos without their face in them at all.
There are so many different ways you can use your podcast content to inspire YouTube content. You already did the hard part of researching the episode and learning about the subject. Creating a video from what you’ve learned could be a natural next step.
Don’t forget to include links to your website and podcast in your video description!
4. Add Nuggets of Wisdom to Emails for Your List
If you already have an email list, or even if you’re just starting to build one, repurposing your podcast can help you with what to say. It can be difficult sometimes to come up with new content for newsletters and email sequences. The good news is that you have a bunch of content already created with every episode of your podcast that is produced.
Pull the best quotes, facts, and truth bombs from your shows, add some graphics and voila! You have amazing email fodder without much additional effort.
5. Write an eBook/ Develop a Course
Once you have several podcast episodes under your belt, you’ll start to feel like the expert that you are. Why not repackage all that brilliance into one eBook or digital course to give your audience another way to consume your content, and give yourself a new source of revenue?
Author and life hacker Tim Ferriss famously did this with his book Tools of Titans. He quite literally repurposed more than 200 podcast interviews into a monster book. While he said that it featured a lot of content that was new, he was already putting in the work by doing the interviews, and he just took the stuff that didn’t make it on-air, along with a bunch of what did, and created a massive resource for his audience. You can too!
Ready, Set ... Repurpose!
You have so much content just waiting to be repackaged and shared with the world. Repurposing your podcast means more opportunity. It could mean more money. You already did the work. It’s time to get more back for your efforts and grow your show by leaps and bounds.