Director of Duke’s Hartman Center for Sales, Advertising & Marketing History Jacqueline Wachholz discusses a New Duke exhibit that features Consumer Reports

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Episode notes

Consumer Reports is celebrating its 90th birthday. A new exhibit at Duke University’s library shines some light on the many ways the publication influences consumer behavior and helps shoppers make better, smarter and safer decisions. Jacqueline Wachholz, Director of Duke’s Hartman Center for Sales, Advertising and Marketing History, joined Bruce Ferrell to discuss the exhibit.