Wit Tuttell, the Executive Director of Visit NC, joined Jeff Hamlin to discuss the record-breaking visitor spending in North Carolina for 2023. The N.C. Department of Commerce reported that travel spending statewide rose by 6.9 percent, reaching an impressive $35.6 billion, following a 15 percent increase in 2022. Tuttell shared insights into the factors driving this growth, the rise in direct tourism employment to 227,000, and the promising outlook for North Carolina’s tourism industry.