The Realities of Influencer Marketing: Building Trust and Maintaining Authenticity
In this week's episode of Work Therapy with N'goodcompany, Brooke sits down with Britt Hendricks, founder of Bien, an influencer talent management agency. Britt brings her unique perspective on navigating the influencer landscape, sharing her experience on building trust, maintaining authenticity, and creating successful brand partnerships. Brooke and Britt explore the delicate balance of sharing your personal life online, the importance of authenticity in building an audience, and practical tips for influencers and entrepreneurs looking to establish a genuine connection with their followers. You can keep up with Britt's work on Instagram at @bientheagency. 🗣️ Submit your workplace situation HERE and we’ll cover it on the show! 📚 Join the N’goodcompany BOOK CLUB 🎵 Listen to the Work Therapy Playlist 📬 Subscribe to The Upgrade newsletter 🌐 Website: ngoodcompany.com 📱 Instagram: @ngoodcompany.co ✅ Free Onboarding Kit EPISODE HIGHLIGHTS: 00:00 Welcome to Work Therapy with N'goodcompany! 03:42 Social media presence important for entrepreneurs. 09:06 Moved to LA, became influencers, started business. 13:05 Sharing real, imperfect moments builds audience trust. 15:53 Be good partner, build organic love. 20:07 Embracing uncertainty and pursuing individual path. 22:00 Good people admit when they don't know. 25:18 Thanks for listening!