Leveraging The Stories That Inspires Future Makers (with James Soto, Industrial Strength Marketing)

According to this week's guest on Workforce 4.0, James Soto, sharing stories across the manufacturing industry isn't only mandatory for good marketing, it's mandatory for building a lasting workforce. This week, Ann Wyatt sits down with James (CEO of Industrial Strength Marketing) to learn more about how manufacturing companies can leverage the power of story telling to boost their recruitment initiatives and their legacy and impact that they can have on the future of work. Born and raised in the Bronx, NY, we also learn more about Jame's story from his time growing up around manufacturing to the origins of Manufacturing Day and his purpose behind founding Nashville Made.

In This Episode:

-01:27: James Soto's Journey in Manufacturing

-03:05: The Impact of Manufacturing Day