This week’s guest is Elisabeth McLaughlin, 1/3 Generator. Elisabeth is a Sustainability Consultant who supports heart-led founders with a more socially and environmentally conscious way of business through ethics, good governance and client stewardship.

Highlights include:

• 3 stand out moments in building her personal brand
• The concept of greenwashing
• The reason why some companies don’t embody their sustainability message
• How Elisabeth left the corporate world and set up her business
• Things that need to change in the coaching industry
• 6 key areas of sustainability and ethical marketing to focus on
• Pricing transparency in business
• How to market your services ethically
• The shift from pain point marketing in the industry
• How to check your copy is ethical
•  ...