Austin Holmes is the founder of Publicity for Good, the number one communications firm for purpose-driven brands, with nearly 10 years of building brands, managing media, and helping companies scale through the power of awareness and positioning. With two acquisitions on the horizon and a following of 20 million across one potential deal, Austin knows what it takes to go from grinding it out to breaking through. In this episode, Austin and Jackson dig into why most entrepreneurs are addicted to conversion tracking at the expense of brand awareness, the hidden attribution problem killing ad budgets, and why publicity done right can change everything overnight.

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0:00 - Introduction: meet Austin Holmes, founder of Publicity for Good

1:00 - PR, advertising ...