Philip Shett moved from Germany to Silicon Valley as an innovation scout and discovered something surprising: the biggest difference between companies that execute and companies that don't isn't the ideas, it's how they set goals. He's since helped over 300 organizations implement OKRs, the same framework that unlocked explosive growth at Google and Intel. In this episode, Philip and Jackson break down why revenue goals are actually terrible goals, how involving your team in goal setting creates motivation you can't manufacture, and the one mindset shift that changes everything: goals are not contracts, they're opportunities for learning.

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0:00 - Introduction & Philip's journey from Germany to Silicon Valley

4:00 - What Philip discovered: it's no ...