Episode notes
India is rewriting the rules of luxury. đđ
Globally, luxury markets are cooling. But in India? Theyâre on fire.
đ $17B luxury market in 2024 (+33% YoY)
đ Maybach sales up 145%
đ Lamborghini sales up 10%
đ Louis Vuitton & Gucci stores with queues + waitlists
Whatâs fueling it?
⥠Young millionaires under 40
⥠EMI culture making luxury âaccessible aspirationâ
⥠Tier-2 & Tier-3 cities joining the wave
⥠50% rise in ultra-rich by 2028 â fastest in the world
But hereâs the catch â many buyers arenât wealthy. Theyâre using EMIs and loans just to flex.
Ambition or slavery in disguise? Either way, thatâs why Gucci, Lamborghini, Saks, and Galeries Lafayette are all betting big on India.
This isnât import anymore. Itâs evolution.
India isnât chasing luxury â it ...Â