This week on Untangling Web3, Oleg Fomenko, co-founder of Sweat Economy, breaks down the concept of the movement economy—a system where physical activity is tokenized to create financial and social value. Sweat Economy leverages Web3 incentives to encourage people to be more active, transforming movement into a digital asset with real-world applications.

Key highlights:

• The Movement Economy as a Trillion-Dollar Market: Physical activity generates economic value for individuals, businesses, and governments. Healthier populations reduce medical costs, increase productivity, and create long-term financial benefits. Tokenizing movement enables individuals to capture the value of their own activity rather than allowing corporations or governments to b ...