Former Walmart and Pinterest comms leader Meredith Klein joins Perry Hedrick and Becca Chambers to break down how PR professionals can adapt to a fragmented media landscape where Substacks, podcasts, and independent journalists carry real influence. Klein shares how she built "Meredith & The Media" into a 3,500-subscriber resource by interviewing journalists directly, why visual brand consistency drives recognition, and how shareability and findability now matter more than legacy masthead placements.

In this episode, we explore:

• Why a recognizable personal brand, down to a signature hat, separates you from a sea of sameness [00:02]

• How journalists actually source stories through LinkedIn comments, social posts, and independent media [00:29]

• The integrated media mix: treating newsletters and podcasts as core chann ...