Authenticity Isn’t a Tactic, It’s the Whole Damn Strategy with Ashley Faus, Head of Lifecycle Marketing at Atlassian

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This episode is equal parts spicy comms truth and high-functioning marketing chaos (with a little ADHD sparkle on top).

We’re joined by Ashley Faus, Atlassian’s Head of Lifecycle Marketing and the author of Human-Centered Marketing: How to Connect with Audiences in the Age of AI.

We cover a lot of ground — and none of it is snackable. Modular, yes. Snackable, absolutely not.

•  Human connection vs. AI-generated sameness
•  The power of authenticity (real authenticity, not LinkedIn-polished perfection)
•  Why MQLs need to die
•  Brand vs. demand and why they're frenemies, not enemies
•  And yes, someone loses a pinky (you’ll have to listen)
 ...