Episode notes
In this episode of Under Embargo, Becca and Parry sit down with one of the best-kept secrets in enterprise comms—Alyssa Stone, head of Analyst Relations at Wiz (the cybersecurity darling recently acquired by Google).
With 25 years across SAP, Okta, and Ariba, Alyssa's seen it all—massive analyst tours, impossible PR expectations, and the slow but steady evolution of how we engage the people who influence tech buying.
She breaks down:
— Why AR is not pay-for-play (and what it actually is)
— How a single slide can prep execs better than any 30-page doc
— Why empowered teams are Wiz's real secret sauce
— And what Devil Wears Prada taught her about comms strategy (yes, really)