Ghosted by Google: The Rise of Answer Engine Optimization

Tower 25 Podcast by Ross Furukawa

Episode notes

What if your competitors are showing up in AI answers, and you’re not even in the conversation?

In this episode, we break down Answer Engine Optimization (AEO). The shift from ranking on Google to being cited by AI tools like ChatGPT and Perplexity AI. You’ll learn how search is changing, why traditional SEO isn’t enough anymore, and what it takes to become a trusted source in AI-generated answers.

Keywords
marketing copywritingdigital marketing branding social media influencer marketing generative engine optimization