Toolkit Tuesday

by Dealership Toolkit

Dealership Toolkit explores the latest and greatest innovations for Car Dealers, RV Dealers, Marine Dealers and Power Sports Dealers 
Management
Marketing
Technology

Podcast episodes

  • Season 1

  • S01 E09 - A Google Analytics Rant and New Tools

    S01 E09 - A Google Analytics Rant and New Tools

    If you have ever seen Rich speak at MRAA, RVDA, Auto Con, Digital Dealer, NIADA, you know he gets wound up about Google. This week he gives an energetic look into Google Analytics and why most dealers and businesses aren't using ...

    27:31

  • S01 E08 - The Google Change That No One Is Talking About

    S01 E08 - The Google Change That No One Is Talking About

    Today Rich DeLancey hosts and talks about a variety of subjects, including the change to Google AdWords that may eliminate the "Payment Ad" for many Car, RV, Marine, and Power Sports dealers. Then Rich explores the method and rea...

    16:00

  • S01 E07 - Bots, Data, Creative, and Negative Keywords

    S01 E07 - Bots, Data, Creative, and Negative Keywords

    Today Dealership Toolkit's COO Liz Martin and CEO Rich DeLancey join Trisha to give an update on what is new at Toolkit. Rich gives everyone an update on BOTS and Shopping Insight. Then Liz explores data and creative. Finally, ...

    28:53

  • S01 E06 - Marketing During the COVID Pandemic

    S01 E06 - Marketing During the COVID Pandemic

    This week Marshall White, Marketing Director of the Guaranty Group in Oregon, joins Trisha to discuss the effects of COVID on marketing for the Auto & RV industry.

    13:46

  • S01 E05 - All Traffic Cost Money...Avoid the Data Dump

    S01 E05 - All Traffic Cost Money...Avoid the Data Dump

    In this episode host, Trisha Clark and Dealership Toolkit COO Liz Martin talk data. Learn about the "All Traffic Cost Money" philosophy and how to avoid the Data Dump.

    18:41