Tips and real world examples to start and then grow your side hustle.

• Niche down. Then go farther and niche down even more to be the expert in that space).

• Know your customer.

• What problem are you trying to solve? What you want may not be what your customer wants.

• Evaluate your goals, including other forms of capital. Often you can build other forms of capital.

• Become a producer and not just a consumer.

• Like the permaculture principle - Use your yield. It can be used to give, trade, or sell to grow your forms of capital.

• Quickly go to market, even if not perfect.

• Learn skills while doing. Charge less while learning those skills, build clientele and experience, then raise your price.

• Don't grift for the sake of the  ...