"The big success is not done from the homestead. It's done by selling the idea. It's done by selling the dream. It's done by selling the experience."

In this episode Perpend and I talk with Homestead Padre from Twitter about Adversity, his homestead in Mississippi, and adventures in selling at the farmer's market - How to Make Money at the Farmer's Market in a Recession.

• Mindset of the farmer's market customers in tough times/recession: They are looking for an experience rather than (just) food. Food trucks, the lady selling tamales, and the kettle corn guy draw more crowds.

• Homestead Padre made more money on his baked goods when he bought a chef's jacket and started wearing that at the market.

We also talk about adversity.