As the war on Gaza drags on, BDS pressure is turning ordinary commercial links with Israel into reputational liabilities businesses no longer want. Right, so Boker Tov is an Israeli-owned food chain that’s been operating in Belgium, selling Israeli street food under a softened “Levantine” label, working on the quiet assumption that food sits above politics if you soften the language enough. Well it didn’t work. The chain has gone bankrupt, four restaurants have shut, and the owners have said the customers stopped coming once Gaza couldn’t be ignored. BDS strikes again. No ban from trading. No court ruling. No dramatic showdown. Just tables staying empty and the business no longer adding up. For a long time there’s been a lot of confidence that whatever Israel does, the consequences stay safely boxed in, something we commentators argue about while ...