What does it really take to build, scale, and sustain successful brands in a world that never stops changing?

In this episode of The Vancrux Podcast, I sit down with Phil Masiello — visionary entrepreneur, best-selling author, and founder of CrunchGrowth — to unpack the real lessons behind failing forward, thinking differently, and building businesses that actually work.

With over two decades of experience across e-commerce, digital marketing, and consumer brands, Phil shares hard-earned insights from his journey: from pioneering early e-commerce solutions in the meal industry, to co-founding Raw Essentials Skin Care with Carol Alt, to scaling disruptive direct-to-consumer brands like